New Prestone Command® Family of Heavy Duty Antifreeze/Coolants Launched at Heavy Duty Aftermarket Week (HDAW) 2013

Lake Forest, IL, December 10, 2013 – Prestone Products Corporation, a leading manufacturer of antifreeze/coolant, cooling system flush/cleaners and other performance chemicals for the North American vehicle market, is proud to announce that it will be featuring new Prestone Command® products at the upcoming 2014 Heavy Duty Aftermarket Week (HDAW’14), Booth # 727. Stop by the booth to learn more and enter the Prestone Command HDAW contest.

“After launching the Prestone Command brand at last year’s HDAW event, we are eager to be returning with so many new customers and exciting line extensions that fill out our family of products,” said Mike Henning, Prestone Marketing Manager, Heavy Duty.

At HDAW, look for new Prestone Command products including SCAs, extenders, test kits and strips. Prestone’s Ask An Expert columnist and heavy duty coolant authority, Colin Dilley, will also be on hand to answer questions at the Prestone Command booth this year.

“Prestone has been in the antifreeze/coolant business for decades, and the heavy duty segment was a natural extension for our product family,” said Greg Noethlich, President of Prestone Products Corporation. “The heavy duty market has embraced the Prestone Command line, and we have significant momentum heading in to 2014. Prestone is fully committed to research and product development to meet the needs of this important segment, and we anticipate positive reaction when we share our new products at HDAW.”

Prestone Command received the 2013 Frost & Sullivan award for New Product Innovation in the Heavy Duty Vehicle Chemical Aftermarket. Those award-winning products include:

  • Extended Life provides 600,000-mile/12,000-hour CAT EC-1 protection for any diesel-powered heavy duty engine. Its patented formula protects aluminum and all other engine metals against temperature extremes, rust, corrosion, scale, helps prevent water-pump failure, and is compatible with any other heavy duty antifreeze/coolant. A pre-diluted 50/50 formulation is available for convenient top-off applications.
  • Extended Service is SCA pre-charged and provides advanced protection against freezing, overheating, cavitation erosion, corrosion, scale and foaming in any heavy duty engine with filter technology that is used in normal to severe duty cycles and extreme temperature conditions. A pre-diluted 50/50 antifreeze/coolant formulation and demineralized water dilution is available for convenient top-off applications.

Prestone Command products uphold the guidelines defined by TMC’s Recommended Practices and have been approved by all OEMs and engine manufacturers to deliver protection ‘Anywhere. Anytime. Any Engine.’ View the Prestone Command video.

The Prestone Command line of products is specifically designed to help keep heavy duty vehicles worry free and operating at the optimum level. For more on Prestone Command products, please visit www.prestonecommand.com.

Prestone Products Corporation manufactures and markets Prestone® antifreeze/coolant and related products. For more than 80 years, the Prestone name has provided customers with high quality products, including one of the leading brands of antifreeze/coolant. The company’s heavy duty division is headquartered in Lake Forest, IL, USA, and recently launched its Prestone Command® brand of products specifically engineered for the most demanding heavy duty on-road and off-road applications. You can find more at www.prestonecommand.com.

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For More Information Contact:
Mike Henning
Marketing Manager, Heavy Duty
Mike.Henning@prestone.com